Pre-trained AI SDR — ready out of the box

A world-class SDR,
already trained
and ready to go

PowerHour's AI agent finds leads, writes personalised cold emails, and handles replies — all through a simple chat interface.

Start for free See the platform

Free plan available · No credit card required

Max

active

Message Max…

Pre-trained

On elite SDR methodology — no prompt engineering needed

< 1 hour

From signup to first email sent — no complex setup

0 SDRs

Needed to run a full outbound pipeline from day one

12,400+

emails sent

2,847

leads enriched this week

meetings booked

< 1 hr

average setup time

Works with your tools

Send from your inbox

Outlook

Microsoft 365 supported

Apollo.io

Or use managed keys

OpenRouter

Recommended AI provider

OpenAI

GPT-4o supported

Claude

Anthropic models supported

See it in action

The full outbound stack, in one platform

Chat to find leads, manage your pipeline, review inbox drafts. All built around your AI agent.

Find leads by talking to your agent

app.pwr-hr.ai

PowerHour

Channels

# main

# uk-campaigns2

# follow-ups

Charlie

#main

Max · active

Max Mon 8:00 amWeekly digest

Here's your week, Charlie 👋

leads found

emails sent

replied

meeting booked

Sam Osei (Pinnacle GTM) replied positively — moved to Interested

6 follow-ups triggered for leads that went quiet this week

Avg ICP score this week: 81 — targeting is strong

Automation running daily at 8am · reply here to adjust targeting or pause

Nice — can you focus more on solo founders this week?

Max just now

ICP updated — prioritising Founder & Co-Founder titles from tomorrow's run

Message Max…

Natural language commands

No forms, no config — just chat

12 leads found in ~4 seconds

Searched & scored from Apollo's 200M+ DB

Automation set in one message

Daily runs at 8am from tomorrow

Two ways to run PowerHour

Zero faff either way. No hidden fees. Pick the model that suits you.

Managed keys

PowerHour handles Apollo + AI

Recommended

No separate Apollo or AI API accounts needed. PowerHour provides access — you top up credits as you go. Included daily allowance on Pro.

Zero setup — no API keys to paste
5 leads/day free · 50/day on Pro (included)
Top up when needed: 1,000 cr / £10
5 credits per enrichment · 2 per draft

Bring your own keys

Connect Apollo + your preferred AI provider

Power users

Paste your own Apollo and AI API keys during onboarding. Supports OpenRouter (recommended), OpenAI, and Claude. No per-credit charges on PowerHour — you pay providers directly.

Unlimited lead enrichment on Pro
No PowerHour credits deducted
OpenRouter (rec.) · OpenAI · Claude API
Best for high-volume outreach

Either way, you get the full platform

Free to start

No credit card. Upgrade to Pro for automation — from £49/mo

Pro costs less per month than

1 day's SDR salary

based on average UK SDR pay

The old way vs. PowerHour

Same outcome. Completely different experience.

Without PowerHour

With PowerHour

2–4 hrs/day manually researching leads in spreadsheets

Agent finds, scores & enriches leads while you sleep

Copy-pasting email templates, tweaking one word at a time

Every email written fresh in your voice from your playbook

Leads go cold because follow-up fell through the cracks

Sequences run on schedule — no lead ever goes cold

Inbox chaos — no system for triaging replies

Replies triaged, categorised & responded to in 30 min

No idea what's working — gut feel, not data

Full pipeline analytics — see exactly what converts

Hire an SDR at £35–60k/yr to run outbound properly

Full outbound motion from £49/mo — zero headcount

Up and running in minutes

How it works

From conversation to automated pipeline in minutes. No setup wizards, no CSV uploads.

Tell it about your business

Chat with your agent and describe what you sell, who you sell to, and what a great customer looks like. It stores everything in its memory — no forms, no setup wizard.

Agent builds your pipeline

Using its built-in SDR methodology, it searches Apollo for best-fit leads, scores them against your ICP, and enriches only the ones worth pursuing — automatically.

Emails written and sent

For every qualified lead, the agent writes a hyper-personalised cold email in your voice — from your playbook. On Pro, it sends automatically without you lifting a finger.

Replies handled automatically

When a prospect replies, the agent triages it, drafts the perfect follow-up, and sends it with a 30-minute review window. Leads never go cold.

Full-stack outbound

Everything you need to fill your pipeline

Built for founders, SDRs, and solo closers who'd rather be selling than prospecting.

ICP-scored lead search

Connects to Apollo's 200M+ contact database. Each hit is LLM-scored against your ideal customer profile before a single enrichment credit is spent. Only best-fit leads move forward.

Researched

Contacted

Interested

Meeting

Personalised cold emails

Written fresh per lead. References their actual role, company news, and context to craft something worth reading.

Conversational automation

Just chat. "Find 10 HR managers at UK fintechs" → done. "Set this up daily" → automation live. No config screens.

Daily 8am lead runs

Scheduled jobs run every weekday. New leads flow into your pipeline before you've had breakfast.

Pipeline & analytics

Every lead, draft, and send logged. Track pipeline health, open rates, and agent activity from your dashboard.

AES-256 encrypted keys

API keys encrypted at rest. We never see your credentials — they only leave the vault to make the API call.

Simple, transparent pricing

Free forever. Upgrade to Pro when you're ready to automate.

Save 20%

Free

£0 forever

Full platform access. Build habits before you commit.

5 leads/day — resets every midnight
AI-written personalised email drafts
Manual send on your approval
1 active campaign
Inbox triage & reply drafts
Agent brain & memory
Full pipeline CRM
—Auto-send & automation
—Unlimited campaigns
—Daily scheduled search

Start for free

Pro

£49/mo

Full automation. Unlimited outreach.

50 leads/day included (managed keys)
Unlimited leads with your own API keys
Auto-send outreach emails
Full Auto-Pilot mode — end-to-end
30-min review window on auto replies
Unlimited campaigns & email accounts
Daily scheduled lead search
Priority support

Get Pro

PowerHour Credits — pay as you go

Using managed keys? Credits cover enrichment and AI drafting beyond your daily allowance. Only charged when you use them.

5 credits per lead enrichment·2 credits per AI email draft·Starter: 1,000 cr / £10·Pro pack: 5,000 cr / £40

Trusted by early adopters

What early users say

Real feedback from founders and sales teams in the early cohort.

“I used to spend Sunday evenings building prospect lists. Now I check the drafts over breakfast and my week starts an hour earlier.”

Sarah M.

Founder, B2B SaaS

“The ICP scoring is clever — it only enriches contacts worth enriching, so my Apollo credits actually last the month.”

James T.

Head of Sales, consultancy

“Didn't expect the emails to be this good. Every draft reads like I wrote it myself — because the agent learned my voice.”

Priya K.

Account Executive

A world-class SDR,
already trained
and ready to go

The full outbound stack, in one platform

Two ways to run PowerHour

The old way vs. PowerHour